Flora Fauna Folk is an uplifting, welcoming space to learn, grow and share ideas to care for the Earth, each other, and ourselves. Here, you'll find illustrations, resources, inspiration and support for all kinds of connected, compassionate ways of living.

F Logo - Yellow Flowers Transparent BG 650px.png

Ideas & Inspiration

on Instagram
& other socials

Illustration
Services

Commissions, graphic design, editorial

Art Prints &
Digital Resources

In the Flora Fauna Folk
online shop

Permaculture & Garden Design

Creating abundant
green spaces

17865957803483179.jpg

About Me!

A story of a seedling

17864401634495101.jpg

I'm Maddie Raithby, owner of Flora Fauna Folk, illustrator & permaculture designer. Also a lover of trees, cats, tea, and naps.


I have a foundation diploma in Art & Design, a degree in Horticulture & Garden Design, and I completed my Permaculture Design Certificate (PDC) in 2019. I don't particularly love the culture of academia and credentials, but this is the sort of thing you're supposed to mention on your business "About" page, right? So there, now you know I'm not completely making it up as I go along. Just mostly! I will say, the two week residential PDC was the most nourishing learning I've ever had the privilege to take part in, and infinitely more fulfilling than any university qualification. It was the first seed in the cultivation of Flora Fauna Folk, which I launched a year and a half later in November 2020.

After university, I made various efforts in holding down a postgrad job, hoping to save up for dreams of owning land and keeping chickens and bees and being 'self sufficient'. I interned at a landscape design practice, took seasonal retail jobs, became one half of the entire horticultural team at the local garden centre. However, there's something that makes it impossible for me to thrive in typical employment, and I'd been trying to bury it and struggle along, in order to appear what our society would call successful. Then the pandemic came along and I lost my job at the garden centre anyway. 

It turns out, the 40 hour work week was not designed for the joy and fulfilment of any employee, but it's particularly violent towards those who live with chronic illness, disabilities and neurodivergence. I'm autistic, and have pretty severe chronic anxiety disorders. It further turns out, owning a business has allowed me to design for my own creative joy and fulfilling career. And that's how the seed of Flora Fauna Folk germinated and started to form its true leaves.

Still but a humble sapling, but growing every day!